Who Are We?

Who Are We? – Overhead View

Aboriginal Designed & Themed Clothing, showcasing artwork from Indigenous artist “Malla” -. Jordan Oliver who is the Founder & Director of the company incorporated his father Dale Oliver - Malla - Aboriginal art pieces to bring a Unique, Authentic clothing line to the market.

Our Dream, Our Journey - FNQ Hooked

 FNQ Hooked (*Brother Apparel*)

FNQ Hooked was founded on February 01st, 2019.

FNQ Hooked started from a love & passion for fishing and culture.
FNQ Hooked is authentic aboriginal art incorporating animals and elements that are relevant to the F.N.QFar North Queensland waters. The 4 Animals of the FNQ Hooked apparel range were hand painted specifically by Aboriginal artist – Dale Oliver ‘Malla’ to represent the animals we have here in the Far North Queensland waters.

The four authentic art pieces chosen to represent FNQ Hooked included:


Mud Crab




  • Aboriginal Artist – ‘Malla’ (Dale Oliver)

    Malla was a globally renowned artist and has exhibited Internationally, in Melbourne, Sydney, Brisbane and locally in Far North Queensland, his artworks were purchased by collectors and investors from Australia to globally. 
    During his career of over 30 years Malla's works have been commissioned and presented in the early 90's to several international identities that includes

    John Denver - Multi Grammy Award winning recording artist. 
    Dave Allen - Top rated BBC artist.
    Sir David Frost - Presenter/Interviewer BBC (Frost/Nixon interviews).
    Michael Eisner - Chairman and CEO Walt Disney Company.
    Barron Paul Hamlyn - British Publisher and philanthropist.
    Sir Harry Secombe - Welsh comedian, singer and actor.

  • History – Stolen Designs
    Oliver vs Bulurru (1992-2000)
    (8 Year Battle in Supreme Court NSW )
    (Article Clipping Attached 29th June, 2000)

    A MANUFACTURER which caters for the tourist market yesterday was found to have copied the works of a highly reputable Aboriginal Artist. Acting Justice John Davies found Bulurru Australia Pty Ltd has infringed Dale Oliver’s copyright in his designs;

    ✓ Barramundi Hunting
    ✓ Kangaroo tracking
    ✓ Jabiru and Dancers

    The NSW Supreme Court heard Mr Oliver, from the Kukuyalanji people of Northern Queensland not only created works of art but designs to be applied to t-shirts and art panels

    In 1992 Bulurru entered into a written agreement with Mr Oliver where the company was licensed to produce goods carrying five of his designs. Two years later there were disagreements between the parties and in August Mr Oliver sought to reject a purported renewal by Bulurru of its license agreements for a further three years.

    Justice Davies said during the dispute. Bulurru sought designs firm called ‘Think Positive’ and five pictures were produced. Mr Oliver claimed the designs infringed his copyright while Bulurru sought a declaration that the option to renew was a valid exercise.

    There is such similarity between the new designs...and Mr Oliver’s designs that I have no doubt that the designer of Bulurru designs had before him or either copies of Mr Oliver’s designs or photographs thereof” Justice Davies said.

    Layers for Mr Oliver have a week to deal with the issue of damages or an account or profits and costs. Counsel for Bulurru has a further week to respond.

    Malla has not given out a commercial leasing license in over 20 years until now which was; to his son Jordan Oliver (founder) who founded and funded his own Indigenous Apparel Range to create – FNQ Hooked. (*2019*) FNQ Hooked - WildLife (*2020*)

    Where Are We Located?

    FNQ Hooked/FNQ Hooked – Wild-Life is located online through our online store at fnqhooked.com.au. We also supply wholesale shop owners who have supported our dream and vision with FNQ Hooked/FNQ Hooked Wild-Life. Due to our privacy policy we are unable to discuss where our wholesalers are located.

    Our online website is trading 24/7 as the FNQ Hooked team are always happy to answer questions and queries.

    Your sincerely
    Owner/Founder of FNQ Hooked
    Jordan Oliver

                             OUR HISTORY
5 Generations of Malla Oliver - Kuku Yalanji Clan

Thank you for being apart of our journey.
FNQ Hooked